Content Direction
Folk Music
Chinese instrumental content featuring the erhu and guzheng, with equal emphasis on performance clips, instrument details, and track backgrounds.
DouyinXiaohongshuWeChat Channels
Content Operations
Self-operated account
Long-term operation
Our accounts in folk music, pets, and photography are fully in-house: filmed, edited, and maintained by our team. We don't outsource or rely on reposted content—all topics and footage come from our own insights and on-site production.
DouyinXiaohongshuWeChat Channels
Content Direction
Pets
Documenting daily life at home for dogs and cats, focusing on natural light and authentic scenes—no staged content.
DouyinXiaohongshuWeChat Channels
Content Direction
Photography
Real-world footage of the photoshoot, equipment usage, and post-production workflow, showing how a photo is made.
XiaohongshuWeChat Channels
Self-Operated Details
Content capabilities are our other half.
The team manages the entire account matrix workflow—from filming and editing to publishing and engagement. Over time, we've built more than just follower counts; we've developed a sharp judgment on content themes and pacing.
These insights are embedded in product design: the logic for organizing files and archiving materials in our proprietary applications is shaped by content production workflows.
Platform Distribution
- DouyinPublish Short Videos and Live Streams
- XiaohongshuPublish text and image content, short videos
- WeChat ChannelsLink video content with the official account
Operations Method
Four steps to keep content continuously updated
Update cadence is tailored to the realities of each direction, prioritizing quality over short-term volume.
01
Topic Planning
Build a content-based topic library to determine what to create and who to target.
02
Shoot & Produce
In-house shooting and editing to ensure consistent quality and pacing.
03
Account Maintenance
Publishing schedule, comment engagement, and fan retention are managed directly by the team.
04
Data Review
Review playback, completion, and engagement metrics by cycle to refine the next round of content topics.
Content Partnerships & Brand Collaborations
If the direction aligns, let's discuss specific collaboration formats and available dates.